A team of



We started with an artist’s desire to create 'cool ish' and 'get paid', and shifted toward a larger vision focused on the importance of BIPOC representation and compensation in the creative market.

Our vision benefits local BIPOC creatives and those looking to hire a team tapped into lineages of knowledge, innovation, and adaptability. Together, we can help our local economy build a new creative market that prioritizes all people and lays a blueprint for the industry's future.

Image of one of our murals of a woman working on a garden.

Meet our experts

Our talented team of creative experts is ready to take on your next project.

Zitlali Y. Adame

Founder/CEO/Creative Director
Zitlali, founder and owner, is a multimedia artist and graduate of the School of the Art Institute. Her emphasis centered on fine art, specializing in writing, audio, imagery, and video production. With over a decade of experience, Zitlali has dedicated herself to collaborating in Black and Brown communities using art and education to unite individuals supporting social causes. She applies her teacher and labor organizer background to help craft a more equitable creative market for BIPOC creatives and entrepreneurs in Chicago.

Elizabeth “Bel” Reyes

Lead Muralist
Bel was born and raised on the Southwest side of Chicago. She’s the daughter of two Mexican immigrant parents. Bel is an award-winning artist with 25+ years of teaching and artistic experience in Chicago and beyond. Her passion lies in reactivating unused spaces using spray and acrylic paints. She combines her love for art and mentorship by collaborating with youth painting murals with non-profit organizations such as Yollocalli. Bel's artistic approach blends cultural inspiration and emphasizes an abstract, bold, and vibrant style.

Cristina Hernandez

UX/UI Designer
Cristina is a UX/Product Designer drawing from a diverse background in hospitality and entrepreneurship. She has devoted her skills to fostering the success of small local businesses in her community. Formerly, she owned and managed Tart Pie, a micro-bakery specializing in artistically crafted vegan desserts. Guided by a design philosophy marked by bold and vibrant elements, her approach aligns seamlessly with the principles of Zitlali Creative Consulting. Cristina is committed to a user-centered design approach, thriving on tackling complex challenges, driving significant improvements, and crafting experiences that leave an impression.

Darío Parra

Visual Branding & Web Designer
Dario is a Chicago digital marketing expert, graphic designer, and illustrator. With a background in community organizing and activism, Dario works to use his multidisciplinary creative expertise to help amplify, uplift, and support the work of immigrant, working class and BIPOC-led organizations and businesses.

Donald Spann

Advisory Board Member
Donald is a technology and service business entrepreneur and investor. He is the Founder of Call Canna, a contact center serving the Cannabis industry. Donald was the Founder of Vicky Virtual Receptionists, a virtual receptionist company for small businesses, which grew to over 1300 clients in 40 different industries, with more than 130 employees. The company was bought in October 2019 in his 4th successful exit. Donald also volunteers for Network For Teaching Entrepreneurship, an organization focused on activating the entrepreneurial mindset in kids and young adults from under-resourced communities.